Accredited Online Marketing Schools and Degree Programs

A marketing degree is a great option for students interested in a lucrative career with lots of variety. According to the U.S. Bureau of Labor Statistics, a marketing student can go on to work in advertising, promotions or marketing management and expect to make a median annual salary of $115,750. In this guide, you will find information on accredited online marketing degree programs, notable schools and a variety of career options.

To quickly search for schools based on subject, degree type and state, use our school directory tool, which can be found at the bottom of the page.

  • Accreditation Agencies
  • Career Options
  • Notable Schools

Accreditation Agencies

Accreditation is important because it tells potential students that a particular school or program has met rigorous standards for its coursework, faculty and other attributes. While some agencies accredit a school in its entirety (known as basic accreditation), the Association to Advance Collegiate Schools of Business specifically accredits business degree programs.

Career Options

A marketing degree will open many doors for you career-wise. Post graduation, you can work in a variety of positions, including the ones listed in the table below, which shows employment averages and wage information for the most commonly held marketing positions.

JOB TITLE NATIONAL EMPLOYMENT MEAN HOURLY WAGE MEAN ANNUAL WAGE
Advertising, Promotions, and Marketing Managers 216,000 $55.65 $115,750
Market Research Analysts 415,700 $28.99 $60,300
Marketing Managers 171,430 $62.44 $129,870
Sales Managers 359,300 $50.60 $105,260
Public Relations Specialists 201,280 $29.80 $61,980

Figures from U.S. Bureau of Labor Statistics, 2012

Notable Schools

An education is an investment in your future, which is why it’s important to find a marketing program that offers a wide variety of courses, reputable educators and student support services. The following sections provide information on some of the best marketing programs in brick-and-mortar and online environments.

Online

An online marketing degree program is a great option for students who prefers to stay at home or who have additional responsibilities to attend to, such as work and family life. The following schools offer marketing degree programs that can be earned exclusively online.

Indiana University–Bloomington (Kelley)

Bloomington, Indiana / Online

Indiana University’s Kelley School of Business was ranked #1 by U.S. News and World Report in 2014 for best online graduate business programs. With a 95% job placement rate post-graduation, students of Kelley’s Department of Marketing can be certain that the education, experiences, and connections provided by the qualified and highly-respected faculty will help them put their Master’s of Arts or Science in Business to good use.

W.P. Carey School of Business at Arizona State University

Tempe, Arizona / Online

Ranked #2 by U.S. News and World Report, Arizona State University’s W.P. Carey School of Business is consistently recognized as one of the best educational institutions in the United States. At ASU, the online MBA program is customizable, allowing working professionals and non-traditional students to focus on marketing while they advance their careers.

Warrington College of Business Administration at University of Florida

Gainesville, Florida / Online

The University of Florida’s Warrington College of Business Administration’s Department of Marketing offers undergraduate and graduate business degrees with focuses and specializations in marketing. Taught by a productive and influential faculty, students can expect to be part of cutting-edge research that leads to the advancement of the marketing field.

Campus Only

Earning your marketing degree at an institution that requires you to attend in-person has many advantages, namely access to student activities and resources. The following list details some of the most notable schools for marketing.

University of Pennsylvania’s Wharton School

Philadelphia, Pennsylvania

University of Pennsylvania’s Wharton School offers students an excellent education in the basic disciplines of marketing, including psychology, economics and statistics. Graduates of this program will be able to apply their knowledge to the development of successful marketing strategies. Students also have the opportunity to participate in a wide variety of on campus activities, including special groups, leadership opportunities and cohorts, which are small groups of students in the same, or similar programs.

Stephen M. Ross School of Business at the University of Michigan

Ann Arbor, Michigan

University of Michigan’s Stephen M. Ross School of Business offers students BBA, MBA and Ph.D. programs in marketing. Each program offers an interdisciplinary approach to marketing, allowing the students a chance to tap into other disciplines, including psychology and engineering, to help them understand and apply marketing techniques to a wider variety of case studies.

McCombs School of Business at University of Texas-Austin

Austin, Texas

University of Texas-Austin’s McCombs School of Business was ranked #3 by U.S. News and World Report’s 2014 best marketing program’s list. Not only do students get to live in the vibrant and exciting city of Austin, Texas, they gain instruction in marketing from accomplished faculty, including Linda Golden, a Ph.D. and published author of several scholarly articles. Students can expect to take the following classes: Foundations of Marketing, Promotional Policies, and Retail Merchandising.